Double Down on Reels Immediately
Dolly Singh's Reels ER is 19.05% compared to their Posts ER of just 2.77% — that is a 6.9x performance gap they are not fully exploiting.
Details
With 1,878,788 followers, shifting their content calendar to prioritize Reels over static posts could bring their overall account ER closer to their Reels benchmark, well above the 0.5-1% macro-tier average they are already beating. Aim to publish at least 3 Reels for every 1 static post to compound this advantage.
