Shift Budget Toward Posts Over Reels
Yến's Posts ER is 1.27% versus their Reels ER of just 0.61% — that's more than double the engagement per piece of content.
Details
Given that industry benchmarks show Reels only outperform in reach for accounts under 50K followers (Yến has 334,285), prioritize static posts and carousels in their content calendar and reduce Reels frequency until they identify a Reels format that closes the gap.
