Shift Feed Strategy Toward Reels
Reels are dramatically outperforming posts — 24.31% ER versus 0.72% for posts — yet only a fraction of the 21 analyzed pieces appear to be Reels.
Details
Prioritize publishing at least 3-4 Reels per week to capitalize on that 24.31% engagement rate, which far exceeds the mid-tier benchmark of 1-2% overall ER. Consistently leading with Reels will pull the overall account ER closer to the 1-2% benchmark and signal algorithmic favor on Instagram.
