Shift Feed Strategy Toward Reels
David | Run Vlogger | Tester & Reviewer's Reels are generating a 16.02% engagement rate compared to just 2.8% on standard posts — that's a 5.7x performance gap they are leaving on the table.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and they are at 7,435 followers, this format is their clearest growth lever right now. Aim to make at least 60-70% of their new content Reels to compound that reach advantage and push their overall account ER above the nano-tier average of 3.5-8%.
