Fix the Broken Reels Strategy
The Reels ER sits at just 0.08%, drastically underperforming both the Posts ER of 1.65% and the industry Reels benchmark of 0.52%.
Details
Since Reels drive higher reach for accounts under 50K followers but Divya Khatwani is at 99,632, test 3-5 Reels with stronger hooks in the first 3 seconds and a clear CTA, then compare against the Posts ER of 1.65% to see if the format is worth continuing.
