Convert Comments Into Carousel Conversation Starters
Divy Kairoth's like-to-comment ratio of 5.3:1 is unusually comment-heavy, meaning the audience is already primed to respond — lean into this by ending every carousel with a direct question or poll prompt to sustain that behavior.
Details
With a 14.91% engagement rate already crushing the 1-2% mid-tier benchmark, carousels are the safest format bet to protect and grow that number. Aim to post at least 3 carousels per 5 posts, since carousel ER benchmarks at 0.55% industry-wide — the highest among all formats — and the audience's comment behavior suggests they will over-index on that average.
