Close the Gap to Tier Benchmark
The ER for costco deals, finds, and steals π sits at 2.07%, just under the micro-tier (10K-100K) benchmark range of 2.5-5%.
Details
Since 73% of brands prioritize engagement rate over follower count, even a 0.5-1 point lift toward that 2.5% floor will meaningfully increase the $75-$250 brand deal value. Testing posting cadence and CTAs on the next 10 posts can push median likes above the current 212.5 baseline.
