Move 01

Shift Budget Toward Reels Immediately

dimple 🪩's Reels are generating a 1,493.89% engagement rate compared to their Posts ER of 2.82%, making Reels their single highest-performing format by a massive margin.

Details

Industry benchmarks confirm Reels get higher reach for accounts under 50,000 followers, which directly applies to their 8,396-follower account. Aim to publish at least 70% of their content as Reels to capitalize on this outsized performance and accelerate growth toward the micro tier.

Move 02

Fix Your Like-to-Comment Ratio Gap

dimple 🪩's like-to-comment ratio sits at 342.6:1, meaning comments are significantly underrepresented relative to their 227 median likes, which signals low conversational depth and can suppress algorithmic distribution.

Details

End every caption with a direct, single-answer question to reduce friction for commenters — for example, a binary choice or a fill-in-the-blank prompt tied to their content topic. Increasing their median comments from 14.0 toward a tighter ratio will strengthen their overall 2.87% ER and help close the gap to the nano-tier benchmark of 3.5–8%.

Move 03

Publish a Rate Card to Close Brand Deals Faster

their current estimated brand deal value is $75–$250 per post, but without a published rate card they are likely leaving deals on the table — creators with published rate cards close deals 40% faster according to industry data.

Details

Using the $10–$25 per 1,000 followers benchmark for feed posts and applying the 20–40% Reels premium, their justified Reels rate sits between $84 and $350 per post. Build a one-page rate card that lists their feed rate, their Reels premium, and a UGC beginner tier of $100–$500 per video to immediately professionalize their brand outreach.

dimple 🪩's InstagramEngagement

Want brands to pay you?

What to fix next

Shift Budget Toward Reels Immediately

Fix Your Like-to-Comment Ratio Gap

Publish a Rate Card to Close Brand Deals Faster

What does your Instagram say about you?