Shift Content Mix Toward Reels
The Reels ER of 1.44% is 72x higher than the static Posts ER of 0.02%, and Reels get higher reach for accounts under 50K followers like Isha Vidhawan (10,187).
Details
Cut static image posts and prioritize Reels-first publishing to close the gap toward the 2.5-5% micro-tier ER benchmark.
