Shift Posting Mix Toward Reels
Digvijay Singh | Health coach's Reels are generating a 3.11% ER compared to just 0.58% on static posts — that is a 5x performance gap Digvijay Singh | Health coach is not fully capitalizing on.
Details
Given that their overall account ER of 0.64% sits below the 1-2% mid-tier benchmark, aggressively increasing their Reels output is the fastest lever to close that gap. Aim to make Reels at least 60% of their weekly content cadence and repurpose their best-performing static content concepts into short-form video.
