Shift Posting Mix to Carousels
Their current engagement rate is 0.0% against a mid-tier benchmark of 1-2%, signaling that their existing content format mix is not driving interactions.
Details
Industry data shows carousels lead all formats at 0.55% ER, outperforming static images at 0.45% — prioritize publishing at least 3 carousel posts in their next 20 posts and track whether median likes recover from the current -1.0 baseline. Structure each carousel with a strong hook on slide 1 and a direct call-to-action on the final slide to prompt saves and swipes, both of which signal engagement to the algorithm.
