Convert Comments Into Conversation With CTAs
The like-to-comment ratio sits at 92:1, meaning the 1,668.5 median likes are generating only 32.5 median comments per post — comments are the engagement signal brands and the algorithm weight most heavily.
Details
Add a direct, single-question CTA at the end of every caption to lower the barrier to reply (e.g., 'Drop your answer below'). Even nudging the comment average up by 20-30% would strengthen an already excellent 7.05% ER and make the profile more compelling to the 73% of brands that prioritize engagement rate over follower count.
