Double Down on Reels Format
The Reels ER (2.58%) already outperforms the Posts ER (2.54%), and industry data shows Reels get higher reach for accounts under 50K followers like Victoria Lekkas — Dietitian (3,027).
Details
Shifting the content mix toward 4-5 Reels per week will capitalize on this reach advantage and close the gap toward the nano-tier benchmark of 3.5-8% ER.
