Shift Posting Strategy Toward Reels
Their Reels are generating a 5.99% engagement rate compared to just 0.57% on Posts — a 10x performance gap that Dhruvi | Philly Creator & Lifestyle Blogger | MPH is not fully capitalizing on.
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Since accounts under 50K followers benefit from higher Reels reach, prioritizing Reels in their content mix is the single fastest lever to close the gap between their current 0.39% overall ER and the 3.5-8% nano-tier benchmark. Aim to make at least 70% of their next 10 uploads Reels to shift their aggregate ER upward.
