Shift Content Mix Toward Reels
Dhaval Kataria | Business & Ai Reels are already outperforming their static posts by a significant margin — 5.28% ER versus 1.35% for posts — yet their overall account ER sits at just 1.38%, signaling that Reels make up too small a share of their current 21 analyzed posts.
Details
Since Instagram's algorithm gives higher reach to Reels for accounts under 50K followers (which applies to their 18,915 followers), increasing their Reels output to at least 60-70% of weekly content is the single fastest lever to pull their overall ER closer to the 2.5-5% micro-tier benchmark.
