Drive More Comments, Not Just Likes
The like/comment ratio sits at 1162.5:1 with median comments of just 49.5 versus median likes of 9,779 — comments are the weakest metric relative to like volume.
Details
Add explicit comment CTAs (polls, 'type X if...', open questions) in captions to lower this ratio, since 73% of brands prioritize engagement rate over follower count and a stronger comment mix signals deeper audience investment beyond passive likes.
