Prioritize Reels For Discovery
Make Reels the primary format for the 7,405-follower Instagram account: Reels ER is 107.31%, versus 5.91% for posts across the 12 analyzed posts.
Details
Instagram benchmarks say Reels get higher reach for accounts under 50K followers, so turn strong Reel concepts into a repeatable series and track whether the 107.31% performance repeats.
