Shift Content Mix Toward Reels
The Reels ER of 18.74% massively outperforms the Posts ER of 2.46% and dwarfs the industry benchmark of 0.52% for Reels.
Details
Since Reels also get higher reach for accounts under 50K followers, shifting a larger share of the 22 analyzed posts toward Reels format should lift the overall 3.06% ER closer to the top of the nano-tier benchmark range (3.5-8%).
