Convert Comments With Carousel CTAs
๐๐๐๐๐๐๐ ๐๐๐๐ like-to-comment ratio is 567.5:1, meaning comments are severely underrepresented relative to their 19,203.5 median likes.
Details
Carousels benchmark at a 0.55% ER industry-wide, and adding a direct question or poll prompt on the final slide gives followers a low-friction reason to comment. Targeting even a modest improvement in comment volume could meaningfully close that 567.5:1 gap and push their 1.87% ER further above the 0.5-1% macro benchmark.
