Shift Budget Toward Reels Production
Dev Lanka's Reels are already outperforming their Posts ER by nearly a full point (3.45% vs 2.46%), yet their overall account ER of 2.5% still sits below the nano-tier benchmark of 3.5–8%.
Details
Since Instagram Reels get higher reach for accounts under 50K followers, increasing their Reels output as a share of their 26 analyzed posts is the single fastest lever to close that gap. Aim to make Reels their primary format for the next 30 days and track whether their blended ER moves toward the 3.5% floor.
