Shift Feed Mix Toward Carousels
their current overall engagement rate is 0.44%, well below the 2.5-5% benchmark for micro-tier accounts — carousels average 0.55% ER versus their posts ER of 0.48%, making them their highest-leverage format.
Details
Audit their last 24 posts and aim to replace at least 30-40% of static image content (which benchmarks at only 0.45% ER) with carousel posts that invite swipe-through behavior. A practical starting point: convert their next three recipe or nutrition tips into step-by-step carousel slides to immediately test the lift.
