Shift Posting Strategy Toward Reels
Designer Plants Aust.'s Reels are already outperforming their static posts — 0.1% ER vs.
Details
their overall 0.06% ER — and industry benchmarks confirm Reels get higher reach for accounts under 50K followers like Designer Plants Aust.'s at 8,136. Aim to make at least 50% of their next 10 posts Reels, focusing on short plant care tips or transformation clips to capitalize on that reach advantage and close the gap toward the nano-tier benchmark of 3.5-8% ER.
