Shift Primary Format to Reels
Shivang's current engagement rate of 0.29% sits far below the 2.5-5% benchmark for micro-tier creators, and Reels are shown to get higher reach for accounts under 50,000 followers like the account's 18,570.
Details
Industry benchmarks show Reels average a 0.52% ER versus 0.45% for static images, and command a 20-40% premium in brand deals — making them the highest-leverage format for both algorithmic growth and monetization. An audit of the last 20 posts to identify static images should lead to replacing at least half of the upcoming content calendar with Reels to capitalize on the reach advantage.
