Shift Post Mix Toward Carousels
their Posts ER is 10.87% compared to their Reels ER of just 4.04% — a 6.83 percentage point gap that signals their audience responds far more to static or carousel formats than video.
Details
Since industry benchmarks show carousels lead all formats at 0.55% average ER, doubling down on carousel posts is the clearest lever to protect their excellent 9.88% overall engagement rate. Aim to make at least 60% of their next 10 posts carousels, and treat Reels as a reach tool rather than an engagement driver.
