Shift Feed Strategy Toward Carousels
deepshika rao's current engagement rate of 0.23% is critically below the 2.5-5% benchmark for micro-tier accounts, and their like/comment ratio of 92.5:1 signals passive scrolling rather than active interaction.
Details
Industry data shows carousels average 0.55% ER — more than double deepshika rao's current 0.23% posts ER — so replacing at least 50% of their static feed posts with carousel formats can directly lift their average. Structure each carousel with a hook slide that poses a question or incomplete thought, forcing swipes and driving the comment volume needed to close that ratio gap.
