Shift Feed Strategy Toward Reels
Sohini's Reels are outperforming their static posts by a significant margin — 21.31% ER versus 7.71% for posts — yet only 24 total pieces have been analyzed, suggesting Reels may not dominate their current content mix.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers (Sohini is at 24,223), prioritize publishing at least 3 Reels for every 1 static post going forward. This single format shift could pull their blended ER closer to their Reels benchmark of 21.31% rather than anchoring it near their posts ER of 7.71%.
