Shift Posting Mix Toward Reels
The current engagement rate of 0.25% is critically below the 2.5-5% benchmark for micro-tier accounts (10K-100K followers).
Details
Reels average a 0.52% ER versus 0.45% for static images, and for accounts under 50K followers like নি শা দেবনাথ at 29,814, Reels also deliver higher organic reach — making them the highest-leverage format to close the gap. An audit of the last 20 posts suggests converting at least 50% of the upcoming content calendar to Reels to maximize both reach and engagement simultaneously.
