Shift Budget Toward Reels Exclusively
Reels are generating a 45.31% engagement rate compared to just 2.37% for static posts — a 19x performance gap that demands a content pivot.
Details
Since Instagram's algorithm prioritizes Reels reach for accounts under 50K followers (Debanjali Karmakar | Kolkata Influencer is at 34,119), publishing at least 4 Reels per week instead of static posts will compound the overall account ER beyond the current 2.89%. An audit of the last 23 posts should identify which Reels drove the highest comment counts to replicate those formats consistently.
