Convert Comments Into Conversation With CTAs
Their like-to-comment ratio sits at 25:1, meaning their 1.33M followers are passively liking far more than they are engaging in dialogue.
Details
Add a direct, specific question or prompt in every caption to lower the friction for commenting — for example, asking followers to choose between two options or share a one-word response. Closing the comment gap is their fastest lever to push their already-excellent 1.86% ER even further above the 0.5-1% macro benchmark.
