Shift Content Mix Toward Reels
The Reels ER of 67.29% massively outperforms the Posts ER of 0.15% and dwarfs the mid-tier benchmark of 1-2%.
Details
Since 73% of brands prioritize engagement rate over follower count, increasing Reels frequency (even at the 20-40% rate premium brands already pay for this format) should be the top lever to lift the overall 0.19% ER.
