Shift Post Mix Toward Carousels
The Posts ER is 14.01% compared to the Reels ER of 7.22%, meaning static and carousel content is nearly double the engagement efficiency of Reels.
Details
Prioritize publishing more carousel posts to capitalize on this gap, aiming for at least 60% of feed content in that format. Given that industry benchmarks show carousels outperform Reels (0.55% vs 0.52% average ER), this aligns with both the account data and platform-wide trends.
