Shift Budget From Reels to Posts
DABZ's Posts ER of 3.38% is more than double their Reels ER of 1.34%, meaning static images and carousels are significantly outperforming their video content in engagement.
Details
Prioritize a content calendar weighted toward posts and carousels, which align with industry carousel benchmarks of 0.55% — their posts are already blowing past that, signaling a highly receptive audience for that format. Audit their last 25 analyzed pieces and identify the top 5 performing posts by format, then replicate their structure, topic, and caption style consistently.
