Shift Budget Toward Reels Production
Dazed's Reels ER of 0.21% is more than double their overall Posts ER of 0.09%, making them their highest-performing format by a significant margin.
Details
Given that industry benchmarks show Reels command a 20-40% rate premium in brand deals, prioritizing Reels in their content calendar directly improves both organic reach and monetization potential. Aim to convert at least half of their current static post slots into Reels to compound this advantage.
