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@daveannwilson · 16.5K followers
Below average for your follower size
Niche relevance and content quality matter more than raw numbers
Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.
Find brands for my niche →Based on 16.5K followers · 0.33% engagement
Next step
Snippet can use this instagram result for @daveannwilson to find brands, write emails, and help you close deals.
Your post rate
$25-$60
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @daveannwilson's $25-$60 post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @daveannwilson's instagram audience is a fit and ask for $25-$60 per post.
Next steps
Simple fixes that can help brands take you more seriously.
Dave & Ann Wilson's Reels ER is 0.21%, which underperforms even their already-low overall ER of 0.33%.
Details
Industry benchmarks show carousels average 0.55% ER — more than double their current Reels performance. Audit their last 10 posts and replace at least half of their planned Reels with carousel formats to align with the higher-performing content type.
Dave & Ann Wilson's Like/Comment Ratio is 6:1 with a median of only 1.0 comment per post, signaling that their audience is passively scrolling rather than actively engaging.
Details
Since comments carry heavier algorithmic weight than likes on Instagram, end every caption with a single, specific question tied to their content — this directly targets the comment deficit dragging their ER below the 2.5% micro-tier benchmark. Even doubling their median comments to 2.0 per post would meaningfully improve their engagement rate from their current 0.33%.
Dave & Ann Wilson's estimated brand deal value is currently $25-$60 per post, but creators with published rate cards close deals 40% faster according to industry data.
Details
Given that 73% of brands prioritize engagement rate over follower count, pair their rate card with a transparent note acknowledging their current 0.33% ER while highlighting their niche value and UGC capabilities — beginner UGC rates start at $100-$500 per video, which already exceeds their current per-post brand deal ceiling.
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