Shift Posting Mix Toward Reels
Chrissy Datuin's current engagement rate of 1.57% sits below the micro-tier benchmark of 2.5-5%, and Reels are their fastest lever to close that gap — industry data shows Reels get higher reach specifically for accounts under 50K followers like theirs at 11,689.
Details
Aim to make at least 50% of their next 20 posts Reels, mirroring the format that benchmarks at a 0.52% ER versus static images at 0.45%, and track whether their median likes (currently 178) climb within 30 days.
