Shift Content Mix to Carousels and Reels
Current posts average a 0.19% ER, far below the nano-tier benchmark of 3.5-8% and even below the format-specific benchmarks for carousels (0.55%) and Reels (0.52%).
Details
Since Reels also get higher reach for accounts under 50K followers (Chicago Data Nerd 🤓 is at 5,133), prioritize Reels and carousels over static images (0.45% ER benchmark) for the next 10 posts to close this gap.
