Shift Volume From Reels to Posts
Daphne's posts are generating an 11.46% engagement rate versus only 2.09% on Reels — a 5x performance gap that signals their audience responds far more strongly to static or carousel content.
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Given that industry benchmarks show carousels average 0.55% ER and they are hitting 11.46% on posts, they are dramatically outperforming the format average, so prioritize publishing at least 2 posts for every 1 Reel until Reel performance catches up. Audit Daphne's last 5 Reels to identify whether hook length, caption depth, or topic mismatch is suppressing that 2.09% figure.
