Shift Content Mix Toward Static and Carousel Posts
Posts ER (6.75%) significantly outperforms Reels ER (4.48%), even though both sit within the nano-tier benchmark range of 3.5-8%.
Details
Since 73% of brands prioritize engagement rate over follower count, Danny Brunton | Physio For Runners | Running should prioritize static/carousel formats in the content calendar to keep overall ER high, while using Reels selectively for discovery rather than as the primary engagement driver.
