Shift Content Mix Toward Reels
Danielle Hutchinson's current engagement rate of 2.88% sits below the nano-tier benchmark of 3.5-8%, and Reels are proven to drive higher reach for accounts under 50K followers like theirs at 2,484.
Details
Since Reels command a 20-40% premium in brand deal value and outperform static images in ER benchmarks, aim to make at least 50% of their next 10 posts Reels to push their rate closer to the 3.5% floor for their tier.
