Replace Static Posts With Carousels
The current engagement rate of 0.78% sits well below the micro-tier benchmark of 2.5-5%, and shifting away from static images (0.45% average ER) toward carousels (0.55% average ER) is a direct lever to close that gap.
Details
Carousels encourage swipe-through behavior and repeat views, which signals higher value to the algorithm. Danielle Chung should aim to make at least 3 of the next 5 posts carousel format and track whether median likes climb above the current 455.0 baseline.
