Prioritize Static Posts Over Reels
The Posts ER sits at 8.08% compared to just 3.2% for Reels, meaning static/carousel content is converting the 1,937 followers into engagement far more effectively than video.
Details
Shift the posting cadence to lean more on posts (carousels/images) while using Reels sparingly for discovery reach, since industry data shows Reels only outperform for accounts under 50K on reach, not engagement depth.
