Shift Feed Strategy Toward Carousels
Their Posts ER (0.72%) already outperforms their Reels ER (0.60%), and industry benchmarks show carousels lead all formats at 0.55% average β meaning carousel-first content aligns with where their audience already engages more.
Details
Audit their last 21 posts and identify which performed above their 0.72% Posts ER baseline, then replicate those formats as multi-slide carousels. Aim to make at least 3 of their next 5 feed posts carousels to test whether this closes the gap toward the 1-2% mid-tier benchmark.
