Shift Volume Back to Posts
Danica O.'s Posts are outperforming Reels by a significant margin — 10.83% ER versus 2.77% ER — meaning their static and carousel content is driving nearly 4x more engagement per impression.
Details
Since industry benchmarks show Reels only deliver higher reach advantages for accounts under 50K followers (they have 318,352), the algorithmic reach boost of Reels is less impactful at their tier. Prioritize publishing more Posts and Carousels to consistently leverage their 10.83% Posts ER, which already dwarfs the 1-2% mid-tier industry average.
