Shift Volume From Reels to Posts
their Posts ER is 1.42% versus their Reels ER of just 0.58% β that is a 144% performance gap in favor of static posts and carousels.
Details
Given that the industry benchmark for Reels ER sits at 0.52%, their Reels are barely outpacing the average while their posts significantly exceed it, so reallocating their content calendar to prioritize feed posts and carousels over Reels will directly lift their overall 1.36% account ER.
