Shift Content Mix Toward Reels
The Reels ER of 84.72% massively outpaces the Posts ER of 1.21%, showing the audience responds far more to video than static content.
Details
Reallocate at least 60-70% of the monthly content calendar to Reels to close this gap and lift the overall 1.24% ER closer to the top of the 1-2% mid-tier benchmark.
