Shift Feed Strategy Toward Reels
Dylan Williams | Runner's Reels are outperforming their static posts by a significant margin — 8.73% ER versus 2.51% for regular posts — and industry benchmarks confirm Reels get higher reach for accounts under 50K followers like theirs at 6,104.
Details
Aim to publish at least 3 Reels per week, replacing lower-performing static posts, to push their overall account ER closer to the nano-tier benchmark of 3.5-8% and grow their follower base faster.
