Shift Feed Mix Toward Reels
Dennis Wu's Reels are outperforming Dennis Wu's Posts by a significant margin — 4.59% ER vs.
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1.81% ER — yet both formats are likely competing for the same posting slots. Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers (Dennis Wu is at 35,167), prioritizing Reels in Dennis Wu's content calendar is the single fastest lever to lift their overall 2.19% ER closer to the 2.5-5% micro-tier benchmark. Aim to make at least 60-70% of their new content Reels until their overall ER crosses the 2.5% threshold.
