Close the Micro-Tier Engagement Gap
Cade Zarnowski's 1.44% ER sits well below the 2.5-5% average for micro creators (10K-100K), meaning significant engagement is being left on the table relative to the 16,406 followers.
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Since 73% of brands prioritize ER over follower count, closing even half this gap would materially increase deal value beyond the current $40-$125/post estimate.
