Shift Content Mix to Reels
The account sits at 12,781 followers, well under the 50K threshold where Reels get amplified reach, yet the current ER (0.22-0.31%) is far below the 2.5-5% micro-tier benchmark.
Details
Reels also carry a higher average ER (0.52%) than static images (0.45%) industry-wide, so reallocating the posting cadence toward Reels should directly lift both reach and engagement.
