Convert Comments With Direct Reply Prompts
their like-to-comment ratio is 70:1, meaning followers are passively liking but not conversing — end every caption with a specific, single-answer question to lower the barrier to commenting.
Details
Even a modest 30% lift in comments would push their ratio closer to 40:1, reinforcing their already excellent 2.59% ER (well above the 1-2% mid-tier benchmark) and making their profile more attractive to the 73% of brands that prioritize engagement rate over follower count.
